The Classhoppers; Jumping From Good To Great - StoryLab
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Date

6/11/12

Category
Campaign, Event
About This Project
PolyVision wanted to grow globally. Initial research suggested that the brand needed to relate more
to its global audience rather being too U.S centric.
 
Our Task? To ensure the voice, look and feel of the brand resonated with a global audience.  To
make customers around the globe aware that PolyVision listened to and understood the differences
and similarities in education environments across geographies.
 
Introducing The Classhoppers.
 
We created a group of photographers, videographers and bloggers to embark on a journey across
five countries, ten schools in 12 days covering 17, 478 miles, to gather imagery, video footage and
data on education in general and technology usage in education environments across the globe. In doing so the brand would have unique content it could share and that would help position it as thought leaders in the space, generate greater awareness around the brand’s solutions and engage on a deeper level with customers, prospective customers and employees globally.