NDCP - StoryLab
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About This Project


Imagine your day if you didn’t start it with your cup of coffee or tea? That’s what our team was faced with when one of our clients approached us for a rebrand.


As one of the largest food service companies serving all of the Dunkin Donuts brands globally, NDCP was a virtually unknown entity. In 2014, they called us to recreate their story, develop a communication platform and reimagine their go-to-market strategy to make their company more approachable, believable and someone you want to have a cup of coffee with.


We started by changing their logo and tagline, as well as overall brand storytelling approach. As an unknown entity that is instrumental in moving over $2 billion dollars and servicing 1,700 Dunkin Donuts with coffee, donuts and all the other goodness.